SBSTA Names Brian Krill as Executive Director

Lucy Schram's picture


Norden, CA (March 10, 2020) -- Sugar Bowl Ski Team & Academy (SBSTA) is excited to
announce that Brian Krill will be joining SBSTA as its Executive Director, effective July 1, 2020.
As SBSTA’s Executive Director, Krill will lead the athletic and academic staff to further
strengthen SBSTA’s vision to be the recognized gold standard for ski teams and ski academies.
Krill has an extensive background in both skiing and education - having worked for several
organizations around the country, including U.S. Ski and Snowboard, Western Colorado
University, Jackson Hole Ski & Snowboard Club, and Crested Butte Academy, with a track
record of moving organizations forward.
“Brian’s experience is unique: having been a teacher, a coach, athletic director, and dorm
parent at a ski academy; having been an entrepreneur in educational services; having
interfaced with every major ski academy and ski club in the country in developing U.S. Ski and
Snowboard’s Club Certification Program, and as Director of Sport Education; and having been a
non-profit executive,” said Steve Shray, Chair, SBSTA Board of Trustees. “We are looking
forward to him applying his vast experience to SBSTA for the benefit of our student-athletes.”
Krill’s role as Executive Director concludes a six-month nationwide search process that included
the entire SBSTA community: staff; alumni; parents; and Trustees.
"I am thrilled to be joining the Sugar Bowl Ski Team & Academy community," said Krill. "SBSTA
has developed an incredible reputation and platform for developing student-athletes in a holistic
manner -- the combination of a full-scale club and academy has proven to be a unique and
successful formula. I am looking forward to partnering with the SBSTA team, Sugar Bowl
Resort, and the entire community to drive the organization to its fullest potential. I began my
career in an academic and athletic environment, and I am looking forward to returning to my
Brian’s family has deep roots on the West Coast. Brian’s wife Karin, is a professor of theatre
with degrees from U.C. Berkeley, Northwestern, and the University of Washington. His stepdaughter
was a talented ski racer in Colorado and now lives near Eugene, OR, his second
daughter is an aspiring musician and a freshman at Lane Community College in Eugene, OR,
and his youngest daughter is a freshman at Jackson Hole High School and will be on a Rotary
exchange program to Argentina for her sophomore year.
The Sugar Bowl Ski Team & Academy is a nationally recognized Alpine, Freeride, and Nordic
ski team and ski academy that has produced multiple US Ski Team members, NCAA collegiate
competitors, national champions in virtually all age groups, and numerous nationally ranked
athletes. SBSTA is gold certified through the US Ski and Snowboard Certification Program and
accredited by NAIS. Sugar Bowl Ski Team & Academy is a community dedicated to providing
passionate skiers the opportunity to pursue athletic dreams, academic excellence, and personal
growth while celebrating grit, grace, and courage.